FACEBOOK
|
WHATS APP
|
1.
Owner : Mark Zuckerberg
|
1.
Owner: Brian Acton
|
2.
Total Users: 1.3 Billion
|
2. Total Users:
512 Million
|
3. Revenue: 7.8 Billion US $/Year
|
3. Revenue: 1 Billion US $/ Year
|
Swot Analysis of
Facebook Before Acquisition:
1. Strength:
Ø No.1 in social Networking
Ø Good Growth
2. Weakness:
Ø Facing problem to reach mass
3. Opportunity:
Ø More
Profit
Ø Reach
at Mass
4.
Threat:
Ø Neck
to Neck competition with Google Plus, LinkedIn, Twitter
Swot Analysis of
Facebook After Acquisition:
1. Strength:
Ø Distinctive
ahead in terms of users.
2.
Weakness:
Ø Huge Investment (19 Billion)
3.
Opportunity:
Ø To
expand the business
Ø Reach at Mass
4. Threat:
Ø Difficult
for competitors to beat facebook now but with merger & acquisition with other companies Facebook can beatable.
Estimation:
1. Why Facebook decided
to acquire Whats App@ 19 Billion US $(Highest Tech Deal in World)???
Ans:
At 20.2.2014 = Facebook
invested 19 Billion US $ in that 4 Billion cash & remaining in shares /
stocks.
Whats App Revenue = 1
Billion/ year; as they charge 1$ / year/ user.
Monthly users 510
million*12= 6120 Million (At least)
Let’s assume 1 billion
/year will be revenue.
In general at 20.2.2031
Facebook will recollect the whole invested amount.i.e 19 Billion in 19 years (For
Sure).
Facebook Strategy:
1. After 20.2.2031, the
money collected from Whats App will be extra income for facebook.
2. The Investment money
(19Billion) can be collected in 7-8 years by allowing Ad Company to do
promotion via Whats App.
Note:
All the figures are subjected to change and analysis done by analyst is his
personal analysis.
