Mozilla - The Next Innovators

Mozilla Firefox is going to launch sponsored content for first time user. When we install and open Firefox or any other web browser we find 8 or 9 blank website slots, hence to attract and retain more users, Firefox come up with new innovative idea that it will show all the 9 website slots filled. The 9 website slots will be filled as per the user geographical location.

Source: Mozilla Blog

E.g.: Rohit is surfing the Firefox webpage from home at Viman Nagar than the slots will be filled on the basis of the most searched / most Used Website for Viman Nagar location.

Main Idea behind Implementation:

1. To attract more customers.

2. To retain more customers.

3. To become the world best webpage.