B2B – B2C - H2H

The trend of business is changing from B2B – B2C – H2H as due to change in requirement, lifestyle, Economy, Culture, Fashion etc. Earlier it has been seen that company more focused on B2B where Buyer and seller both are business parties. In short Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler. Eg: A company manufactures Engine for two wheeler than they sell their products to some other business for resale purpose.

In B2C where business deal with customer in order to achieve the organization goal and fulfill the customer’s need & want. Business-to-customer marketing refers to the tactics and best practices used to promote product and service among consumers.eg: Sale of Mobile. Business to Customer marketing differs from Business to Business marketing in a number of key ways, one being that it often depends on campaigns abilities to invoke emotional responses, rather than solely demonstrating value.

Now the time has come to shift from B2B –B2C - H2H i.e. Human to Human, where Business and Customer both are human. To do business companies should focused more on making the things simpler and easily available to customers. We should always remember that customer is also a human being as we are hence we should treat them as a human.

In H2H Business concept, everyone should be more focused on removing the complicated things from the business and present the easy things in front of the customers. Generally it has been seen that customers are confused as they have lot of alternatives available in the market. To segregate our business from other’s business we should present our Goods/Services very clear and simple which must be easily understandable to the customer in order to meet the customer expectation and Actual Experience with products.

In H2H business concept, we need to understand the following things:

  
Business doesn't have Emotions/ Feelings/Believes but customers have hence never tried to play with their feelings /Emotions.

 Business always looks first for their profit hence can misguide the customers but customer is a human and they feel bad with such experience hence think first from customer point of view.

Communication shouldn't be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.

That’s Human to Human. That is H2H

Marketing V/S Sales

It is always a great confusion between Marketing & Sales. People have confusion as they sometimes think both are same or sometimes they think they are different. In my opinion both have equal importance in company. Marketing role should be to support the sales team at every stage so as to get the maximum business for the company whereas Sales team should take maximum advantage from marketing team so as to get their work done.

For any company sales are very important as they bring revenue but alone sales team can’t make the easy inflow of money in the company until and unless some Strategy/Plan/Support will be provided. Marketing & Sales are two branches of a same tree which can only give fruits when both are binding and helping each other to grow.

It is generally found that Company who have separate department for Marketing & Sales team are growing more as compared to those who have single department. Both the teams are having equal importance and both carry different skills. Marketing Team should carry skill like Strategic planning, Thinking, Motivators, Communication, Research Oriented, Support Activities & able to analyze the shortfall in the same way Sales team should have Go Getter Approach, Field knowledge, Convincing Power, Hard Worker, Punctual.

Every Company should maintain the balance between the team’s like making the Marketing Team to provide every type of support (Data Handling, Data Distribution, Strategy Preparation, Market Research, Form Fillup, Decision regarding whom to target / How to target etc) for sales team & Sales team should take maximum advantage and only focused on giving best presentation in order to close the sale.

Marketing Team should be responsible for understanding the needs, wants of customer so as make customer satisfied by keeping organization goals and objectives into mind.

Sales Team should focused only on sales and must share their problems with marketing team in order to achieve the target.

Main Management Mantra:

Marketing + Sales = Profit