B2B – B2C - H2H

The trend of business is changing from B2B – B2C – H2H as due to change in requirement, lifestyle, Economy, Culture, Fashion etc. Earlier it has been seen that company more focused on B2B where Buyer and seller both are business parties. In short Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler. Eg: A company manufactures Engine for two wheeler than they sell their products to some other business for resale purpose.

In B2C where business deal with customer in order to achieve the organization goal and fulfill the customer’s need & want. Business-to-customer marketing refers to the tactics and best practices used to promote product and service among consumers.eg: Sale of Mobile. Business to Customer marketing differs from Business to Business marketing in a number of key ways, one being that it often depends on campaigns abilities to invoke emotional responses, rather than solely demonstrating value.

Now the time has come to shift from B2B –B2C - H2H i.e. Human to Human, where Business and Customer both are human. To do business companies should focused more on making the things simpler and easily available to customers. We should always remember that customer is also a human being as we are hence we should treat them as a human.

In H2H Business concept, everyone should be more focused on removing the complicated things from the business and present the easy things in front of the customers. Generally it has been seen that customers are confused as they have lot of alternatives available in the market. To segregate our business from other’s business we should present our Goods/Services very clear and simple which must be easily understandable to the customer in order to meet the customer expectation and Actual Experience with products.

In H2H business concept, we need to understand the following things:

  
Business doesn't have Emotions/ Feelings/Believes but customers have hence never tried to play with their feelings /Emotions.

 Business always looks first for their profit hence can misguide the customers but customer is a human and they feel bad with such experience hence think first from customer point of view.

Communication shouldn't be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.

That’s Human to Human. That is H2H