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Tuesday, 11 March 2014

Analysis OF Yahoo Acquisition of Vizify

YAHOO
VIZIFY
     1.      Owner: Jerry Yang, David Filo
1.  Owner: Eli Tucker
     2.      Headquarters: Sunnyvale, California, U.S.
2. Headquarters: Washington, Portland
     3.      Revenue: US$4.68 billion

3.Revenue: $1.46 million
     4.      Employees: 12,200 (Dec 2013)
4. Employees: 10 (Minimum)
    5.      Key Areas: Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website.
5. Key Areas: Social Data Visualization, social media data into interactive visual aids such as infographics and videos.
     6.      Strengths: Yahoo during July 2013 surpassed Google on the number of United States visitors(Comscore)
6. Strengths:  Strong social data visualization
     7.      Website: www.yahoo.com
7. Website: www.vizify.com



List of Businesses Acquired By Yahoo
Acquisition Date
Company
Business
Country
September 1997
Net Controls
Web search engine
USA
March 31, 1998
Classic Games
Online game
USA
May 27, 1999
Encompass
Internet service provider
USA
March 23, 2000
Arthas.com
E-commerce payment systems
USA
June 30, 2000
VivaSmart
E-commerce
USA
November 9, 2000
Kimo
Web portal
TWN
June 28, 2001
LAUNCH Media
Online music store
USA
February 12, 2002
Hotjobs.com
Job search engine
USA
June 14, 2003
Overture Services, Inc.
Search engine marketing
USA
January 2004
3721 Internet Assistant
Browser Helper Object
CHN
September 14, 2004
Musicmatch Jukebox
Audio player
USA
March 4, 2005
Stadeon
Online game
USA
January 17, 2006
SearchFox
Web search engine
USA
January 8, 2007
MyBlogLog
Social network service
USA
February 12, 2008
Maven Networks
Video on demand
USA
August 25, 2009
Maktoob.com
Social media
Jordan
October 4, 2010
Dapper
SmartAds
USA
February 12, 2013
Alike
Social recommendation
USA
May 17, 2013
Tumblr
Blogging
USA
February 13, 2014
Distill
Technical Recruiting
USA
March 5, 2014
Vizify
Social media information transformation
USA

                                                                                               (Source: Yahoo Wikipedia)
Main Strategy Implemented By Yahoo:
1. Acquire the business that is already having enough market capture.
2. To increase the product line up better way to acquire the business instead of starting from the scratch.
3. Reach at Mass through acquisition.

        Note: Figures and numbers are subjected to change. Comments and Analysis done by writer is his own analysis.

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