B2B – B2C - H2H

The trend of business is changing from B2B – B2C – H2H as due to change in requirement, lifestyle, Economy, Culture, Fashion etc. Earlier it has been seen that company more focused on B2B where Buyer and seller both are business parties. In short Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler. Eg: A company manufactures Engine for two wheeler than they sell their products to some other business for resale purpose.

In B2C where business deal with customer in order to achieve the organization goal and fulfill the customer’s need & want. Business-to-customer marketing refers to the tactics and best practices used to promote product and service among consumers.eg: Sale of Mobile. Business to Customer marketing differs from Business to Business marketing in a number of key ways, one being that it often depends on campaigns abilities to invoke emotional responses, rather than solely demonstrating value.

Now the time has come to shift from B2B –B2C - H2H i.e. Human to Human, where Business and Customer both are human. To do business companies should focused more on making the things simpler and easily available to customers. We should always remember that customer is also a human being as we are hence we should treat them as a human.

In H2H Business concept, everyone should be more focused on removing the complicated things from the business and present the easy things in front of the customers. Generally it has been seen that customers are confused as they have lot of alternatives available in the market. To segregate our business from other’s business we should present our Goods/Services very clear and simple which must be easily understandable to the customer in order to meet the customer expectation and Actual Experience with products.

In H2H business concept, we need to understand the following things:

  
Business doesn't have Emotions/ Feelings/Believes but customers have hence never tried to play with their feelings /Emotions.

 Business always looks first for their profit hence can misguide the customers but customer is a human and they feel bad with such experience hence think first from customer point of view.

Communication shouldn't be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.

That’s Human to Human. That is H2H

Marketing V/S Sales

It is always a great confusion between Marketing & Sales. People have confusion as they sometimes think both are same or sometimes they think they are different. In my opinion both have equal importance in company. Marketing role should be to support the sales team at every stage so as to get the maximum business for the company whereas Sales team should take maximum advantage from marketing team so as to get their work done.

For any company sales are very important as they bring revenue but alone sales team can’t make the easy inflow of money in the company until and unless some Strategy/Plan/Support will be provided. Marketing & Sales are two branches of a same tree which can only give fruits when both are binding and helping each other to grow.

It is generally found that Company who have separate department for Marketing & Sales team are growing more as compared to those who have single department. Both the teams are having equal importance and both carry different skills. Marketing Team should carry skill like Strategic planning, Thinking, Motivators, Communication, Research Oriented, Support Activities & able to analyze the shortfall in the same way Sales team should have Go Getter Approach, Field knowledge, Convincing Power, Hard Worker, Punctual.

Every Company should maintain the balance between the team’s like making the Marketing Team to provide every type of support (Data Handling, Data Distribution, Strategy Preparation, Market Research, Form Fillup, Decision regarding whom to target / How to target etc) for sales team & Sales team should take maximum advantage and only focused on giving best presentation in order to close the sale.

Marketing Team should be responsible for understanding the needs, wants of customer so as make customer satisfied by keeping organization goals and objectives into mind.

Sales Team should focused only on sales and must share their problems with marketing team in order to achieve the target.

Main Management Mantra:

Marketing + Sales = Profit

Mozilla - The Next Innovators

Mozilla Firefox is going to launch sponsored content for first time user. When we install and open Firefox or any other web browser we find 8 or 9 blank website slots, hence to attract and retain more users, Firefox come up with new innovative idea that it will show all the 9 website slots filled. The 9 website slots will be filled as per the user geographical location.

Source: Mozilla Blog

E.g.: Rohit is surfing the Firefox webpage from home at Viman Nagar than the slots will be filled on the basis of the most searched / most Used Website for Viman Nagar location.

Main Idea behind Implementation:

1. To attract more customers.

2. To retain more customers.

3. To become the world best webpage. 

Open Space Meeting Is A Best Way Of Getting New Innovative Ideas

Generally it has been seen in companies that CEO, Managers, Team Lead, Executives do meeting in a closed space i.e. Conference Hall .The main agenda of such meeting is to get some sort of Ideas, Brainstorming, and Decision Making. This type of meeting is called as Traditional Meeting.

It is generally found that Untraditional Type of Meeting like open space will be more fruitful in bringing new innovative ideas. As per science it is said that Human Being think more active and intelligently in open space as compared to close space. There are so many reasons behind this fact, as in open space due to fresh environment human being think more and develop the insight logic. It does not mean that Traditional meeting is not useful or waste.

The meeting type should be decided on the basis of the participants who are going to involve in that meeting. If the Participants are self reserved than it should be open space meeting so that Management can able to get some sort of ideas from executives. If the Participants are extrovert than meeting should be closed space and if it is a mixture of both than it should be open space or untraditional.It is generally found that to maintain decorum Mangers go with the Traditional Meeting but it has been seen that it will just ended with discussion and no output. To extract the ideas, Thinkers should have some freedom to think and speak.

In today’s scenario top most company will generally go with open space meeting. It would be a best trail if company apply this in real scenario and check out with the results. 

Analysis OF Yahoo Acquisition of Vizify

YAHOO	VIZIFY
1.      Owner: Jerry Yang, David Filo	1.  Owner: Eli Tucker
2.      Headquarters: Sunnyvale, California, U.S.	2. Headquarters: Washington, Portland
3.      Revenue: US$4.68 billion	3.Revenue: $1.46 million
4.      Employees: 12,200 (Dec 2013)	4. Employees: 10 (Minimum)
5.      Key Areas: Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website.	5. Key Areas: Social Data Visualization, social media data into interactive visual aids such as infographics and videos.
6.      Strengths: Yahoo during July 2013 surpassed Google on the number of United States visitors(Comscore)	6. Strengths:  Strong social data visualization
7.      Website: www.yahoo.com	7. Website: www.vizify.com

List of Businesses Acquired By Yahoo

Acquisition Date	Company	Business	Country
September 1997	Net Controls	Web search engine	USA
March 31, 1998	Classic Games	Online game	USA
May 27, 1999	Encompass	Internet service provider	USA
March 23, 2000	Arthas.com	E-commerce payment systems	USA
June 30, 2000	VivaSmart	E-commerce	USA
November 9, 2000	Kimo	Web portal	TWN
June 28, 2001	LAUNCH Media	Online music store	USA
February 12, 2002	Hotjobs.com	Job search engine	USA
June 14, 2003	Overture Services, Inc.	Search engine marketing	USA
January 2004	3721 Internet Assistant	Browser Helper Object	CHN
September 14, 2004	Musicmatch Jukebox	Audio player	USA
March 4, 2005	Stadeon	Online game	USA
January 17, 2006	SearchFox	Web search engine	USA
January 8, 2007	MyBlogLog	Social network service	USA
February 12, 2008	Maven Networks	Video on demand	USA
August 25, 2009	Maktoob.com	Social media	Jordan
October 4, 2010	Dapper	SmartAds	USA
February 12, 2013	Alike	Social recommendation	USA
May 17, 2013	Tumblr	Blogging	USA
February 13, 2014	Distill	Technical Recruiting	USA
March 5, 2014	Vizify	Social media information transformation	USA

                                                                                               (Source: Yahoo Wikipedia)

Main Strategy Implemented By Yahoo:

1. Acquire the business that is already having enough market capture.

2. To increase the product line up better way to acquire the business instead of starting from the scratch.

3. Reach at Mass through acquisition.

        Note: Figures and numbers are subjected to change. Comments and Analysis done by writer is his own analysis.

Analysis of Facebook Acquisition of Whats App

FACEBOOK	WHATS APP
1.     Owner : Mark Zuckerberg	1.     Owner: Brian Acton
2.     Total Users: 1.3 Billion	2. Total Users: 512 Million
3. Revenue: 7.8 Billion US $/Year	3. Revenue: 1 Billion US $/ Year

Swot Analysis of Facebook Before Acquisition:

1.  Strength:

   Ø No.1 in social Networking

           Ø Good Growth

     2. Weakness:

           Ø Facing problem to reach mass

     3. Opportunity:

   Ø More Profit

           Ø Reach at Mass

     4. Threat: 

   Ø Neck to Neck competition with Google Plus, LinkedIn, Twitter

Swot Analysis of Facebook After Acquisition:

1.  Strength:

   Ø Distinctive ahead in terms of users.

2. Weakness:

   Ø Huge Investment (19 Billion)

3. Opportunity:

   Ø To expand the business

   Ø Reach at Mass

4. Threat:

  Ø Difficult for competitors to beat facebook now but with merger & acquisition with other companies Facebook can beatable.

Estimation:

1. Why Facebook decided to acquire Whats App@ 19 Billion US $(Highest Tech Deal in World)???

Ans:

At 20.2.2014 = Facebook invested 19 Billion US $ in that 4 Billion cash & remaining in shares / stocks.

Whats App Revenue = 1 Billion/ year; as they charge 1$ / year/ user.

Monthly users 510 million*12= 6120 Million (At least)

Let’s assume 1 billion /year will be revenue.

In general at 20.2.2031 Facebook will recollect the whole invested amount.i.e 19 Billion in 19 years (For Sure).

Facebook Strategy:

1. After 20.2.2031, the money collected from Whats App will be extra income for facebook.

2. The Investment money (19Billion) can be collected in 7-8 years by allowing Ad Company to do promotion via Whats App.

Note: All the figures are subjected to change and analysis done by analyst is his personal analysis.

Learning Through Summer Internship Project

The trend has changed, now a higher percentage of graduates join in MBA for their PG program. They do have their ambition and goal to achieve through MBA. The project done in MBA is really giving upper edge to students while going to face interviews. It is advisable to work with passion and learning attitude in a project. It is being observed that students take casually the project and later faces problem in the company.A summer internship will always tell you about the company working style, strategies, culture, and attitude at work place and many more related to organizational behavior.Let’s take an example of MBA Marketing Project work. During the program student have lots of opportunity to learn from the market. While doing project marketing student can learn about Product, Price, Place, Promotion strategies and Marketing Research techniques. If the project work is done sincerely than it would be beneficial for company, college and student as well. The final report submitted by the student can be used by the company in doing market analysis, college can use it in clearing the concept to students as they have current data and students can use it while doing job.

It is important to do the project with utmost care. It is necessary for the college to help their students in their projects and make sure that they are going to learn something from the project while undergoing the project. Students themselves understand the importance of project and do properly.