It is rightly said that for a new company
to do business is one of the hard task, as every competitors will try to
destabilize the market. To start the business and get the stability in the
market it is very much important to inform, persuade and remind the customers.
1. Use of Internet
Marketers can use the internet to spread
the Products/Services awareness among different geographical areas.
2. Tap into social media to amplify the brand message
As most of the people are attached with
social media hence to amplify the band message company can use social media as
a communication tool.
3. Timely up-to-date the information
of market, customers and competitors
To understand the customers requirement it
is necessary for a company to always do marketing research and collect the
information related to customers, competitors etc.
4. Focus on intensive marketing
Company should focus on intensive
marketing like indoor and outdoor marketing.
5. Move with mobile marketing
Using GPS technology, marketers can
pinpoint consumer’s exact location and send them messages at the mall with
coupons only that day, a reminder of an item on their wish list can also be
provided
6. Differentiated Goods/ Services
By selling differentiated goods/ services
from Competitors Company can attract more customers and get stability in the
market.
7. Focus on purchasing, recruiting, training and
internal and external communication
By focusing on internal as well as
external communication company can able to reach the target customers.
8. Use of technology like intranet
To do fast processing and order
Fulfillment Company can use intranet in which they can connect with each other
internally.
9. Better distribution channel
Distribution channel helps to make the
product available at right time at right place; hence better distribution
channel is must for market stability.
10. More concentrate on Quality,
Quantity, Price, Delivery, Services
By providing all the five parameters to
customers company can achieve stability in the market.
No comments:
Post a Comment