Good Marketing Is No Accident

Marketing is defined as the understanding of customer needs, wants and fulfilling that particular needs and want by keeping organization objectives and goals into mind. Good marketing is no accident but a result of careful planning and execution of proper tools and techniques. It is generally said that company do better marketing because of customer response and it’s a just accidental action. But in real scenario it is totally different. Company do great marketing because of art and a science of marketers who strive to find creative new solutions to often complex situation. Due to this good marketing has become increasingly vital for success.

To do good marketing, marketers need to think about the prospects requirements and find the best solution in easy way. Good marketing is a mental exercise in which markets need to think of future at present.

Let’s consider one present example of Tata Chemical, Eureka Fobes and Hindustan Unilever’s introduction of low priced water purifiers that do not require electricity. Its shows that the good marketing comes with creative thinking and it’s not occur accidental.