Do Brands Have Finite Lives?

All brands have their day; implying brands have a finite life and cannot be expected to be leaders forever. It totally depends on the marketer’s skill and insight to make the brand live life long.

        

Let’s take an example, Nokia a Finland based company was famous not in India but also in the world. The brand name was so famous that it becomes impossible for competitor to compete the Nokia brand. But suddenly due to poor marketing activities and insights company was sold out to Microsoft @ 7.2 billion dollars.

It shows that brands lives depend on the marketing activities. E.g. Nokia was failed to bring touch screen mobile hence thrown out of the market.